My own pipeline reads the ads in your category, finds the gaps, writes the hooks and makes AI-UGC to test them. Real creators then re-shoot the winners.
Only the first 3 seconds change. Pick an opening and a persona: the hook swaps and the rest of the ad stays put. That's the whole business, three hooks on one body, tested.
What this tests
In its first runs, on 15 Oct, the pipeline read 520 ads from 219 brands across 5 categories, and wrote 54 hooks.
Below are real artefacts from the pet-supplement run. Brand names are hidden.
Active video ads only, first lines shown. On 15 Oct the pet run read 220 of them.
The idea
Read the public ad library the way a media buyer would, but for a whole category at once. Only active video ads count, because those are the ones a brand is paying to test.
62 brands found, 34 with two or more ads, 18 qualified, 10 set aside with a reason.
The idea
Ads are grouped by the website they send people to, not the page that posted them. A creator's page rolls up to the brand that pays the creator, so a brand's real testing volume shows.
A real teardown of one top-tier brand, with its name removed.
The idea
Every brand gets the same three questions, so the gaps are comparable across a whole category. Only public ad text is read. Nothing a client sends us is used here.
Each one is a separate test of the same body.
The idea
Hooks quote the brand's own claims and never invent new ones. A person rewrites every line before it leaves the studio.
A reference still fixes the face, the room and the dog. Every take starts from it.
The idea
If the persona drifts between takes, a test measures the actor, not the hook. Locking the persona first means the three openings differ in their words and nothing else. Claims are fixed before anything is generated.
Three variants that differ only in their first 3 seconds.
The idea
Hooks are separate clips from the body. Each test changes one variable, and swapping a hook moves a few hundred kilobytes, not a whole ad.
The back office runs on a schedule, on one server.
A person sends every email.
The idea
Automate everything up to the decision, and leave the decision to a person. The system can prepare an email but has no way to send one.
Retainers are month to month, with no contract. You own every video once it's paid for.
Engineering on one side, the studio on the other, and a stream of everything the first powers in the second. Drag to turn it. Tap anything to see what it does.
The studio is what happens when an engineer treats creative testing as a systems problem.
Three hook ideas for your current ads within 48 hours, written by a person. Free.
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